An article in the Daily Mail UK/Thursday, Sep 17 2009, witnessed how effective the Brava bra is. The Brava bra, was designed by Florida plastic surgeon Dr Roger Khouri. On sale last month in America already there has been a surge of interest from Britain. It costs about half the price of silicon implants and is considered a healthy alternative to plastic surgery. It is not available over the counter and can be fitted only by qualified doctors. The Brava bra works by placing suction cup pressure on the breasts, then fatty tissue and cells multiply.